International Baccalaureate (IB) Practice Exam

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Identify which method companies are using to compete for your money: Car salesman.

Personal selling
Financing
Media
Product positioning

The correct answer is: Personal selling

The correct answer is personal selling because car salesmen primarily engage in direct interactions with customers to persuade them to purchase a vehicle. This method focuses on building relationships, addressing customer needs, and providing information about the product, which is essential in the automotive sales environment where significant financial decisions are made. Personal selling is characterized by face-to-face communication, allowing salespeople to tailor their pitches to the specific needs and preferences of individual buyers. This approach is effective in building trust and rapport, which can ultimately lead to a sale. While financing, media, and product positioning are also strategies that companies use, they do not capture the one-on-one interactive nature of personal selling. Financing involves the options available for purchasing vehicles, media includes advertising efforts to reach a broader audience, and product positioning refers to how a product is perceived in relation to competitors. These methods support the sales process but do not replace the personal touch provided by car salespeople in direct selling scenarios.