International Baccalaureate (IB) Practice Exam

Identify which method companies are using to compete for your money: TV commercials.

1. Personal selling

2. Financing

3. Media

4. Product positioning

The correct answer is: Media

Companies utilize TV commercials primarily as a form of media to reach and communicate with consumers. Television serves as a powerful platform for advertising due to its broad reach and ability to engage audiences visually and audibly. By utilizing creative storytelling, appealing visuals, and persuasive messaging, companies aim to capture consumer attention and influence their purchasing decisions. The method of media encompasses various channels through which information and advertisements are disseminated to consumers, making it a crucial part of the marketing communication mix. This strategy allows companies to create brand awareness and foster emotional connections with potential customers, thereby competing effectively for their financial choices. Other methods mentioned, such as personal selling, financing, and product positioning, do not specifically relate to the broad reach and persuasive powers of traditional advertising media like television. Personal selling involves direct interaction with customers, financing pertains to payment options, and product positioning focuses on how a product is perceived relative to competitors—all of which differ from the overarching strategy of leveraging media to advertise and promote products to a large audience.