International Baccalaureate (IB) Practice Exam

Is repetition considered an effective marketing technique?

1. True

2. False

The correct answer is: False

Repetition is generally recognized as an effective marketing technique. When a message is repeated, it helps to reinforce the brand or product in the minds of consumers. This technique leverages the psychological principle known as the mere exposure effect, where people tend to develop a preference for things simply because they are familiar with them. This means that consistent and repetitive exposure to a marketing message can lead to increased brand recall and recognition, ultimately influencing purchasing decisions. Repetition can occur in various forms, such as through advertisements, social media posts, and promotional materials, which ensures that the target audience encounters the message multiple times. In summary, repetition enhances familiarity and trust, making it a powerful tool in marketing strategies aimed at building brand loyalty and driving consumer behavior.